How much do demographics matter in your business? Do demographics dictate your sales volume directly? Are you currently marketing to Generation X? The Baby Boomers?

I can't imagine a single product that is not geared towards a certain demographical group or at least marketable in certain demographics. Many of us depend on the bulk of our sales from a specific demographic - assisted living centers, home electronics, car/truck sales, etc. You may have mastered the art of selling to your demographical group, but have you planned for the change in size of that group in the future? That is the golden question. Studing demographics can help you understand the outlook for your demographical group in the years to come. This forward-thinking book by Kenneth Gronbach will unlock a whole new outlook on the importance of planing for future demographic changes. It's a must-read!!!

This book is available from you local library, as a Kindle download or from your favorite bookstore.  

If you have a chance to read this book, or have it read to you, please let me know if it changes the way you think about any of your market strategies! You can always comment here, or send me an email at jesse@diversecti.net.